Hiring designers is easy. Building a successful design team that consistently delivers business value—ranging from strategic insights to beautifully crafted user experiences—is much harder.
With 20 years of experience leading multinational design teams at large companies like H&M Group and smaller businesses like Pleo, I’ve faced the real-world challenges of embedding a research-driven mindset, a design culture and customer-centric delivery processes.
Every company has unique needs. I tailor my approach based on a design maturity assessment, aligning with your goals. For smaller companies, I can serve as an interim Design Leader, helping you establish the team and hire permanent leadership. For larger organisations, I help elevate design maturity by refining ideation and delivery processes to drive strategic impact.
