Selected case studies

With 25 years of experience in the digital design business, I have worked across a number of industries from SAAS, retail, fintech, luxury, automotive, FMCG, energy, media and more.

I have selected a few case studies below where I have been in a leadership role either building design teams or setting the strategic direction.

I hope they resonate with your design— and business ambitions, but if not, reach out. Chances are I have come across the challenges you are facing and can tailor advice and action plans for you.

Selected case studies

Building a multinational design org and a new HM.com experience

Building a Europe-wide design group from scratch

Modernising design org for mid market and establishing a core experience team

Maturing the design competence at a scale-up

Branded experience for everybody with a business relationship to Burberry

Companies I have worked with

H&M, Salesforce, Sage, Pleo, Burberry, Unilever, American Express, The Very Group, ING and more.

How can I serve you?

Design advisory and hands-on design leadership

Hiring designers is easy, but building a high-performing design team that delivers real business value? That’s the hard part, but it is worth it many times over.

Starting with a design maturity assessment I tailor a plan to make the most out of your design capacity and I can help make it happen.

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Sparring for Design Leaders

As a Design Leader, it’s easy to feel isolated, with limited opportunities for meaningful professional sparring.

With my experience in design leadership, I understand and provide guidance to help you overcome organisational obstacles and unlock your full leadership potential.

Book your first meeting

Accelerating strategic initiatives

Launching a new product, exploring a bold direction, or defining your core customer promises? Where do you even start?

Using established, outcome-driven workshop frameworks, I help you not only define the right path but also accelerate your progress to results.

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Instant design maturity advice (1hr)

Need help with your design capacity? Let’s get to work!

Grab this opportunity to leverage my experience and expertise to collaborate on a solution for your design strategy, team structure, scaling your design org, fostering collaboration, or other design challenge you’d like to tackle.

Book a call now

Selected case studies