In my role as Creative Director at Capgemini, I was tasked with updating Burberry’s internal SharePoint site to align with their brand. However, due to SharePoint’s limitations and Burberry’s ambitious goals, the project evolved into a more strategic program with direct involvement from the Chief Design Officer.
The goal was straightforward: ensure that everyone with a business relationship to Burberry—employees, agencies, vendors, suppliers, and even VP customers—had a consistent branded experience similar to Burberry’s B2B consumers.
The average age of Burberry staff was in the 20s and speaking to staff both in HQ and out in the stores, it became clear it that Facebook (as the cool social media tool of the time) was their primary mean of communication.
The result was a custom social media tool for the business. Launched in 2011 it was one of the first of its kind in the world.
Results included
- Bringing tailors together to share ideas, tips, files and updates.
- Enable the fashion show live streaming team to collaborate and coordinate in real time.
- Enable Customer Service to set up groups for VIP customers to engage in a closed digital forum.
Burberry at Dreamforce
The project was presented at the Keynote Talk at Dreamforce in 2011.
First concepts
I created some quick concepts of what a Facebook for Burberry and presented it to the leadership and the program set sail
Final designs
I lead the concept— and the UX/ wireframing work and acted as Product Owner towards the agency adding the visual layer.
