Sage Better collaboration through LEGO® Serious Play®

Improving the collaboration of a product leadership team at Sage with LEGO® Serious Play®

One of the product leadership groups at Sage had been brought together rather quickly and was under a lot of stress to deliver.

That meant they all fell back on on their craft rather than working together as well as they could.

I ran a workshop using the LEGO® Serious Play® method to help them to shape a common understanding of what a successful product would look like and what each of their departments contributed to it.

The result was a much better understanding of each other’s areas and challenges to get to a better product.

Individual models of a successful product

Lego model

A well-built and sturdy (internet) tower built by craftspeople with the goal in sight.

Lego model

A delivery vehicle that fits the boundaries and scope to deliver delight to users and reach the big £ sign (the green bricks).

Lego model

A neatly structured and self-sufficient home with great functionalities and a solid fence to keep the sharks (competition) away.

Lego model

A simple, solid product that can hold the prize (the cake).

The combined successful product in context

The individual models were combined to a single, combined vision of a successful product and put in context of detractors, supports and enablers and how much impact they have on the success on the team’s ability to deliver a great product (indicated by distance to the model representing the successful product).


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